SOSTAC framework
The SOSTAC marketing planning system is the most effective approach for creating a strategy that leads businesses towards their goals. It helps them move along the path of least resistance, which is the easiest and most efficient way to achieve their objectives.
- • Analysis of the current situation
- • Comprehensive problem interview
- • What has already been done, what has turned out, what has not
- • What prevents you from getting a result right now
- • Fixing the final goal and determining the required KPIs
- • Generating data about problems
- • We determine the cause of the problem
- • We supplement the conclusions with external analytics
- • We present the results of analytics in simple language and answer the question - "What's wrong?"
- • We define the starting point and goals
- • Analyze competitors, product, and current activities
- • We form a USP for the brand and services, decompose it into segments and subsegments
- • We develop optimal split solutions
- • We are preparing tactics and strategy for conducting advertising activity
- • We are preparing a comprehensive design solution that includes architecture, roadmap, interim goals, deadlines, channels, team, budget
- • Within the required goals and KPIs, we implement and configure advertising activities
- • Targeted advertising
- • Search advertising
- • SMM activity
- • PR activity
- • Work with bloggers and opinion leaders on social media
- • SEO promotion
- • Production of necessary promotional materials
- • We build reports
- • We conduct A/B tests, constantly improve the indicators of advertising activities
- • We combine analytics and provide transparent reporting to the client
From increasing brand awareness to driving sales, we deliver ultimate results to our clients that exceed their expectations
Benefits of working with us
External expertise: Our digital marketing agency acts as an extension of your existing team. We are not just an agency, we are a marketing partner. We analyze and study our clients’ businesses, discuss their goals with them regularly, and optimize campaigns to achieve the best results. We learn about your business and industry to provide the best possible services and suggestions.
Full control: We offer suggestions, but ultimately it is up to you to make decisions. You own all the accounts, so we manage them according to your instructions. When we introduce a new service or set up an account, you become the administrator, meaning that you will not miss anything if you choose to end the partnership or take your business in a different direction. You can log in at any time to check the progress or changes.
Transparency: We have transparent processes in place to ensure we achieve effective results. We are open and honest about every action we take. We will provide you with information about how your accounts are managed and the billing process. Your budget will be discussed and reviewed regularly. We will also help you set up your payment methods so that you can pay monthly fees directly to the providers (Google, Facebook, Instagram, LinkedIn).