Analytical marketing research
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Marketing research

Marketing research is the search and analysis of market data and the use of it to achieve business goals. By conducting marketing research, we will collect information for you, interpret it, and create an information and analytical base for decision—making. Research helps to reduce uncertainty, and therefore business risks.

Marketing research helps to solve three tasks:
01
Search for business opportunities and assessment of development potential.

For example, before launching a new product, a company wants to know the existing market capacity. And when scaling a business, it is necessary to find niches in which there is growth potential for its product.

02
Development, refinement, evaluation of marketing activities.

Instagram and Facebook ads, for example, a study on whether brand awareness has increased after advertising on FaceBook or Instagram.

03
Improving the overall marketing process.

For example, getting information about which channels of communication with consumers are used in a new market for the company.

Qualitative research. They are needed to study and describe the situation, understand the meaning of what is happening, choose a direction for further research, grope for new ideas and develop hypotheses to test. They are based on the opinions, views, and impressions of consumers and market experts. The result is ideas and insights that you can work with.

Quantitative research. They are based on the collection and analysis of quantitative data. They are used to identify cause-and-effect relationships, patterns of change, and verify the validity of hypotheses. Mathematical modeling and statistics are used for this purpose. The result of this research method is clear conclusions based on the collected data.

We conduct both qualitative and quantitative market research.

Types of marketing research
Desk research. We are looking for maximum open information on the topic, systematize it and create a report that answers the questions posed. For example, this way you can collect consumer reviews of a product or information about competitors and their marketing communications.
We conduct in-depth interviews. They are necessary for researching the needs of consumers (CustDev, or Customer development). This is a qualitative marketing research method that we apply at all stages of working with a product: from checking an idea to evaluating usability. We conduct it in the form of interviews with questions. Respondents talk about the motives of their behavior, problems and experiences of solving them, expectations and reality.


We organize focus groups. A qualitative research method that helps to obtain in-depth information about the target audience. We conduct interviews with a group of respondents at the same time. The goals of conducting focus groups coincide with the goals of in-depth interviews. The difference is that here the respondents discuss the topic together. This way you can get more information in a short time.
We do surveys. A quantitative research method in which respondents answer pre-formulated questions.
Do you have a task to conduct a marketing research?

We will collect information for you, conduct CastDev, analyze and interpret the data. We will provide a detailed report.

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Benefits of working with us

External expertise: Our digital marketing agency acts as an extension of your existing team. We are not just an agency, we are a marketing partner. We analyze and study our clients’ businesses, discuss their goals with them regularly, and optimize campaigns to achieve the best results. We learn about your business and industry to provide the best possible services and suggestions.

Full control: We offer suggestions, but ultimately it is up to you to make decisions. You own all the accounts, so we manage them according to your instructions. When we introduce a new service or set up an account, you become the administrator, meaning that you will not miss anything if you choose to end the partnership or take your business in a different direction. You can log in at any time to check the progress or changes.

Transparency: We have transparent processes in place to ensure we achieve effective results. We are open and honest about every action we take. We will provide you with information about how your accounts are managed and the billing process. Your budget will be discussed and reviewed regularly. We will also help you set up your payment methods so that you can pay monthly fees directly to the providers (Google, Facebook, Instagram, LinkedIn).